01
4 min
Build on the Momentum
Use the finished renovation and full service to drive reservations this fall.
Status — In motion
Next Chapter Story
Kitchen investment and expanded culinary capabilities.
New Menu + Experiences
Introduce items as they become available.
Fresh Content
Photo and video around the kitchen, food and Chef Ted.
Earned Media
Coordinated outreach and targeted media dines.
Channels
Social, email, website and selective paid media.
Convert Momentum
Use existing audience response to drive reservations.
Objective
Use the completed renovation and return to full service as a reason to increase attention, demand and engagement.
Lead
- Studio 11 — Campaign Strategy + Creative Direction
- SGS — Operations + Culinary
- Local PR — Media Outreach
KPI
Reservations • Reach • Engagement • Earned Media • Website Actions
Discussion
“Are these the right actions for September?”