04
4 min
Build the DFW Media Network
Fewer one-off pitches. Standing relationships with DFW media.
Status — Needs strengthening
Tier A
Relationship Accounts
10–15 priority editors, writers and tastemakers.
Objective
Build real relationships.
Tier B
Story-Specific Media
Food • Travel • Business • Lifestyle • Texas • Western Culture
Objective
Pitch only when the story fits.
Tier C
Creators & Tastemakers
Selective invitations, experiences and collaborations.
Objective
Extend reach.
Permanent Editorial Territories
Heritage
Fort Worth • Texas • History
Culinary
Chef Ted • Beef • Fire • Smoke • Wine
Access
Club • Winemakers • Chefs • Music
Culture
Western lifestyle • Ranching • Entertainment • Community
Story Cadence — per monthly planning cycle
These are story opportunities, not guaranteed placements.
Objective
Build steady awareness and credible media relationships.
Lead
- Local PR — Relationships + Pitching
- Studio 11 — Strategy + Messaging
KPI
Active Opportunities • Media Conversations • Quality Placements
Discussion
“Do we fund dedicated local PR support?”