R2
Reference
Governance & Decision Making
Which decisions are routine, strategic or ownership-level.
Routine Marketing
- Social media
- Website updates
- Email communications
- Photography
- Ongoing content
Decision Owner
Marketing Leadership
Strategic Marketing
- Campaign launches
- Major partnerships
- PR strategy
- Club initiatives
- Seasonal marketing
Decision Owner
Marketing Leadership + Ownership Review
Brand & Business Decisions
- Brand positioning
- Major announcements
- Ownership messaging
- Significant investments
- High-profile interviews
Decision Owner
Ownership + Marketing Leadership
Discussion
“Does this balance speed and ownership involvement?”