Results
4 min
Early Signals
What the first months of marketing have produced so far.
Status — In motion
DISCOVERY
284K
INSTAGRAM CONTENT VIEWS
55.5% from non-followers
Most views are coming from people who don't follow us yet.
INTEREST
8,197
INSTAGRAM PROFILE VISITS
Viewers are going a step further to look us up.
ACTION
714
EXTERNAL LINK TAPS
Traffic moving from social to our own channels.
RESERVATION INTENT
277
RESERVATION CLICKS
World Cup Campaign
Search and landing page clicks through to the reservation platform.
BUSINESS OUTCOME
~8
BOOKED RESERVATIONS
Club Renovation Campaign
Booked in under a week while the Steakhouse was closed.
OWNED AUDIENCE
91
EMAIL CONTACTS CAPTURED
Collected through the website with no acquisition campaign running.
Social Performance
Social is becoming a discovery channel.
284,463
Content Views
41,128
Viewers
55.5%
Views From Non-Followers
14,838
Interactions
REELS
Discovery + Engagement
- 46.6% of views
- 78.5% of interactions
STORIES
Frequency + Community
POSTS / CAROUSELS
Brand + Storytelling
Reels do most of the work. Keep them the primary format.
What We're Learning
01
CAMPAIGNS DRIVE ACTION
The World Cup campaign produced reservation clicks. The Club renovation campaign produced bookings.
02
EMAIL IS UNTAPPED
91 contacts arrived with no acquisition effort behind them. Worth building on.
03
TRACKING IS INCOMPLETE
We can see intent, but not yet the full path from campaign to booked cover.
Next
- Scale Reel-led discovery
- Improve campaign tracking and attribution
- Grow the email list
- Connect social and site traffic to reservations
- Track private-event inquiries and booked revenue
- Track Club applications and event conversions
- Report monthly
The foundation is working. Now we make it consistent.