03
4 min
Create Experiences Worth Talking About
Club programming that earns member value, press and new interest.
Status — New opportunity
Makers
Wine • Spirits • Ranching • Craft
Winemakers, distillers, ranchers and producers.
Encore
Music • Fort Worth • Access
Small performances with artists already passing through Fort Worth.
Cattlemen's Conversations
Food • Film • Music • Sports • Western Culture
Conversations with people members wouldn't otherwise meet.
ExperienceMember ValueContentPRDesire / FOMOMembership Interest
“Program first. Identify the PR opportunity before the event is finalized.”
Objective
Raise member value and qualified Club interest.
Lead
- SGS / Club — Programming + Production
- Studio 11 — Positioning + Marketing
- Local PR — Selective Media
KPI
Attendance • Member Engagement • Qualified Interest
Discussion
“Which of these three do we start with?”